March 7, 2026 Lizzie Clark

How to Choose the Right ASM Solution

This blog explores why, when choosing the right Attack Surface Management (ASM) solution, businesses should prioritize technical functionalities including real-time scanning, automated risk prioritization, deep asset enrichment, and threat intelligence integration.

Key Takeaways

Global ransomware damage costs are projected to reach $74 billion in 2026 – a 30% increase from 2025.
The average total cost of a ransomware attack is now $5.08 million, but the ransom payment itself accounts for only ~15% of that figure.
The biggest cost drivers are operational downtime, system recovery, legal fees, regulatory fines, and lost business – not the ransom.
Modern ransomware groups exfiltrate data before encrypting it, meaning paying the ransom or restoring from backup does not undo the breach.
Organizations that take a preemptive approach – reducing attack surface exposure, monitoring the dark web for compromised credentials, and closing gaps before they are exploited – avoid the vast majority of these costs entirely.
By the time ransomware executes, the damage is already done. The encryption is just the bill arriving.

How does ASM protect digital assets?

While the move to the cloud has made organizations more efficient and streamlined, an increased digital footprint opens them up to significant cybersecurity risks they may not know about.

With an increased digital footprint comes a complex attack surface that is ripe for threat actors to exploit. An organization’s attack surface is made upof applications, websites, networks, devices, and cloud infrastructure, all of which are being spun up and changing across the businesses every day. Across large, complex IT environments and third-party software, vulnerabilities are inevitable, and unless they are being continuously tracked and rapidly remediated, cybercriminals will have the opportunity to exploit them.

Attack Surface Management (ASM) helps to reduce the risks posed by these vulnerabilities by verifying exposures across an organization. ASM tools provide security teams with the cybercriminal’s perspective, the visibility needed to ensure all potential entry points are secure, and a complete up-to-date inventory of all assets, including those that may not even be known to the organization.

These ASM tools are essential because;for every unmonitored device, misconfigured cloud instance, or forgotten web application, organizations risk data breaches, operational disruptions, and regulatory non-compliance.

Organizations that actively monitor and manage their attack surface can:

Quickly identify and mitigate vulnerabilities before they are exploited.
Significantly reduce the risk of cyberattacks by limiting exposure of their infrastructure to cybercriminals.
Improve compliance with security regulations by securing all of their assets.

What are the key risks of an unmanaged attack surface?

Unmanaged attack surfaces pose significant risks to organizations, especially as threat actors are exploiting vulnerabilities faster than ever. Recent research from IBM showed a 44% increase in cyber-attacks exploiting public-facing applications, with AI-enabled vulnerability scanning cited as a major driver behind the spike. The lack of visibility into potential entry points for cybercriminals not only makes it easier for attackers to compromise sensitive data without detection, but makes incident response and remediation a lot harder.

Examples of unmanaged attack surfaces and their risks:

Shadow IT and lack of visibility

Shadow IT can come in the form of personal devices being connected to an organization’s network, data being stored in personal cloud accounts or off the network, or apps and software that have been downloaded without prior approval or knowledge by IT.

The risk of shadow IT is that without knowledge of these devices or software, IT and cyber security teams are unable to patch vulnerabilities, ensure they are correctly configured, and track incoming and outgoing dark web traffic. This could result in cyberattacks and exfiltration of data to the dark web without an organization knowing anything about it.

Poor patch management

If software isn’t kept up to date or patched properly the risk of malware infections, ransomware attacks, unauthorized access, and potential loss of sensitive information increases. Cybercriminals can easily discover unpatched software because many vulnerabilities are publicly documented. This makes unpatched systems prime targets for exploitation.

Unsecured cloud environments

Businesses are frequently moving workloads and systems to the cloud and while it brings a whole host of benefits, it also opens organizations up to cyberattacks, especially if their cloud environment is improperly secured. Security teams must ensure that cloud environments have robust security solutions in place, such as encryption, firewalls, and intrusion detection systems, to protect data stored in the cloud. If proper configuration doesn’t happen or there aren’t strong authentication mechanisms in place the likelihood of an attack increases.

Third-party vendor risks

As well as identifying and managing their own assets, organizations need to be aware of threats from third-parties such as suppliers and vendors. The threat from a supply chain is directly linked to the number of suppliers, which increases the number of potential attack entry points. A third-party attack can be a goldmine for cybercriminals, resulting in threat actors harvesting a lot of data, which will then go on to be sold or traded on dark web marketplaces.

All of these risks can be proactively managed and mitigated by organizations using ASM tools. Continuous monitoring and discovery of a business’s external assets will identify cloud services, third-party tools, and shadow IT at risk of exploitation, plus flag where a breach may have already happened and data has been exfiltrated to the dark web. All of this gives security teams the power to focus on what matters most, respond faster, and reduce the risk of an attack.

What are the most important features of ASM software?

For a business looking to manage, protect, and mitigate the risk of cyberattacks, what should they be looking for in best practice ASM tools?

Real time scanning and continuous asset discovery

At the pace at which criminals are exploiting vulnerabilities, often within hours, ASM tools that scan daily for new assets can leave a business’s attack surface exposed between a vulnerability’s introduction and its detection. With hourly scanning, security teams can close that gap, mitigating exposures faster than attacks can exploit them. This cadence is also better suited to the modern reality of organizations’ infrastructure, which is constantly in flux.

Automated exposure prioritization

Not all exposures are equal, and the wrong ASM tool can leave teams drowning in alerts and noise from low-priority exposures. The best ASM tools should not only detect but also help security teams prioritize imminently exploitable vulnerabilities that are at real risk. Exposure prioritization means security teams can focus on the highest-priority threats first and stop large scale cyberattacks, while managing their resources better and preventing alert fatigue.

Deep asset enrichment

The best ASM tools don’t just provide organizations with a table of assets. Businesses should look for tools that help them to understand exactly what technology is running and see how it changes over time. ASM should also identify versions so security teams can quickly find vulnerable dependencies and make quick decisions. It’s also important that ASM tools keep a detailed record of what has changed over time to better contextualize and give teams understanding of incidents as they occur.

Threat intelligence integration

ASM and threat intelligence can work together to provide a more comprehensive view of potential threats to a business. While ASM focuses on identifying vulnerabilities and exposures within an organization’s public-facing digital assets, threat intelligence informs an organization on the cybercriminals out there that might be looking to exploit those vulnerabilities – further helping them to prioritize their security based on the most likely threats. By integrating Extended Attack Surface Management(EASM) tools and threat intelligence, businesses can get a complete view of their own unique threat landscape, ultimately expanding their defensive radar and gaining the opportunity to disrupt threats before attacks are launched.

How to choose the right ASM solution

When choosing the right ASM tool, not only do businesses need to consider the functionalities of the tool, they also need to make sure it fits with the way their business works. When evaluating ASM offerings, organizations should consider:

Scalability

Businesses should factor in the potential growth of their organization when looking for an ASM tool, and select the one that can scale with them as their digital footprint expands.

Integration

An organization’s chosen ASM tool should seamlessly integrate with existing security tools like vulnerability scanners, ticketing systems, and incident response platforms. There is no use selecting a tool then having to create workarounds for different platforms to talk to each other.

Cost

While cost is an important factor when choosing an ASM tool, organizations should also consider the cost of not having the right ASM tool. These considerations should include the cost of a cyberattack, ransomware demands, legal requirements that may be needed, and even compensation for any customers that may be affected by an attack. Only after adding all of these costs up can a business weigh up whether an ASM tool is right for them.

Protect your assets with ASM

Using ASM tools, organizations can see the attackers’ perspective and act on threats quicker than they can be exploited. With hourly scans, every asset is mapped and enriched ensuring nothing is missed. While traditional security focuses on detecting and responding to attacks after they occur, businesses must move to a preemptive approach that leaves no room for compromise and maintains uninterrupted operations. With cybercriminals probing for vulnerabilities 24/7 and accelerating their operations with AI, preempive threat exposure management, built on best-of-breed ASM capabilities, helps organizations create a more resilient posture against threats.

BOOK A DEMO today to learn more about ASM and take control of your attack surface.

What is the average cost of a ransomware attack in 2026?

The average total cost of a ransomware attack in 2026 is $5.08 million, according to IBM’s Cost of a Data Breach Report. This includes far more than the ransom payment itself – downtime, forensic investigation, system recovery, legal costs, regulatory fines, and lost business all contribute significantly to the final figure. In the US, the average exceeds $10 million. This is expected to rise to $74 billion annually in 2026, breaking down to approximately $203 million per day or $2,400 lost every single second globally.

Is the ransom payment the biggest cost of a ransomware attack?

No. The ransom payment typically accounts for around 15% of the total cost of an attack. The largest costs come from operational downtime (which averages 24 days), system recovery and rebuilding, detection and containment, regulatory fines, legal fees, and long-term reputational damage.

What are the hidden costs of a ransomware attack?

Beyond the visible costs, organizations often face: supply chain disruption and third-party claims, weeks of senior executive time diverted to crisis management, difficulty attracting cybersecurity talent following a public breach, permanent loss of exfiltrated intellectual property, potential credit rating impacts, and re-targeting by ransomware groups after paying a ransom.

Does paying the ransom restore normal operations?

Paying the ransom does not guarantee data recovery, undo the reputational damage, resolve regulatory obligations, or close the vulnerability that was exploited. Modern ransomware groups exfiltrate data before encrypting systems – so even organizations that pay face potential data disclosure and breach notification requirements. Additionally, organizations that pay are more likely to be targeted again.

How long does it typically take to recover from a ransomware attack?

Organizations experienced an average of 24 days of downtime following ransomware attacks in 2023, with the complete breach lifecycle from initial compromise to full containment stretching 241 days on average. About 72 percent of infected users were unable to access data for at least two days.

Does having backups protect you from ransomware costs?

Backups reduce downtime but do not eliminate the cost of an attack. Attackers frequently target and compromise backup infrastructure before triggering encryption. More importantly, backups do not address data already exfiltrated, regulatory consequences, legal costs, or the entry point that enabled the attack. Recovery is necessary — but it is not the same as prevention.

How can organizations reduce the risk of a ransomware attack?

The most effective approach is preemptive: reducing your organization’s attack surface before threat actors can exploit it. This includes continuous attack surface management to identify unknown or unmonitored assets, dark web monitoring to detect compromised credentials before they are used, and threat intelligence that tracks which vulnerabilities ransomware groups are actively targeting. Organizations that close gaps before attackers exploit them avoid the majority of ransomware costs entirely.

What is double extortion ransomware?

Double extortion is now the standard ransomware model. Rather than simply encrypting data and demanding payment to restore access, attackers first exfiltrate sensitive data and threaten to publish it publicly if the ransom is not paid. This means organizations face breach notification obligations and reputational damage regardless of whether they restore their systems — making prevention far more valuable than recovery capability alone.

How much does ransomware cost globally in 2026?

Global ransomware damage costs are projected to reach $74 billion in 2026, according to Cybersecurity Ventures – a 30% increase from 2025. This represents the aggregate cost of downtime, recovery, legal exposure, and lost business across every organization affected globally throughout the year.